Doubled profitability on advertising while growing revenue.
2x
Advertising profitability
6%
Revenue increase
58%
Increase in conversion rate
16%
Decrease in cost per click
Challenge
Profitability was capped by campaign structure and inconsistent creative performance during scaling periods.
Strategy
Consolidated account structure, introduced structured creative testing and moved budget decisions onto live performance data rather than platform defaults.
Result
Advertising profitability doubled with a 6% increase in revenue.
“All I can say is that they are absolutely awesome. I was initially really drawn to Matt just because of, he was someone I could tell that I really wanted to do business with or work with. Super positive, very smart, can-do attitude, which I appreciate.”