Work measured in outcomes.

$318k generated from Google Ads in the last reported period.

Challenge

Reaching a saturated supplements audience with a distinct message, while scaling campaigns without unlimited client resources.

Strategy

Rebuilt campaign architecture across Google, restructured feed and shopping coverage, and paired creative testing with continuous budget reallocation under the OPFA system.

Result

130% increase in ROAS and a 42% reduction in customer acquisition cost.

Doubled profitability on advertising while growing revenue.

Challenge

Profitability was capped by campaign structure and inconsistent creative performance during scaling periods.

Strategy

Consolidated account structure, introduced structured creative testing and moved budget decisions onto live performance data rather than platform defaults.

Result

Advertising profitability doubled with a 6% increase in revenue.

Efficiency gains across the full acquisition funnel.

Challenge

Standing out in a crowded category while delivering results fast enough to meet aggressive growth expectations.

Strategy

Blended data-driven media planning with creative storytelling, then scaled the winning structures across channels and markets.

Result

58% increase in website conversion rate and 130% increase in ROAS.